From roadside barbers to beer shampoos, men’s grooming industry is the talk of the town. For decades, men’s grooming was confined to using an aftershave lotion and hair gel, but now there has been a paradigm shift to using face washes and even hair masks, extensively designed for men. Today, twinkle-toed men’s grooming startup’s can give major companies like HUL and P&G a run for their money.

Rohan Dugar, a BBA Graduate from K.C. Das Commerce College, Guwahati used to lend small amounts of money to his friends during his school days and held a perspective that making money isn’t that difficult, given they put the smart foot forward. With Indian men getting more in right mind about skincare and general physical outlook, he decided to plunge into the men’s grooming industry. 

A proud owner and the self-made man behind Innovative Entrepreneurs, Rohan launched men’s grooming products line under the brand name, Menganic. As per Rohan, these products are completely organic and affordable, manufactured at Rajkot.

The brand essentially targets middle class families, college students, and office goers in the age bracket of 17-35 years.

The startup sold its first product – a beard oil – in 2017 during the No-Shave November period. Since then, Menganic’s product range has ballooned up to 9 products that include hair clay wax, face wash for all skin types, 3-in-one scrub and face pack, oil-free moisturisers, and varieties of organic soaps. These are priced between Rs. 295 – Rs. 450 excluding the shipping charges.

The USP of the brand lies in its quality as each product is a rich amalgamation of carefully chosen herbal and organic ingredients meant to suit every hair and skin type.

Moreover, unlike the high-end herbal and Ayurveda grooming range available, Menganic products could be easily counted within the affordability bracket for consumers with average purchasing power.

He believes that a lot of introspection and interaction with veterans can give one an upper edge and lay down a doctrine essential to venturing into any kind of business. He also believes that taking meticulous risks could be the key to staying ahead in the game.

Till now, the startup has been quintessentially cashing in on the thriving digital platforms and social media influencers to promote its products. Apart from its own website, the products are put up for sale on various e-commerce platforms such as Amazon and Zotezo and is also in talks with Nykaa for the same.

Manscaping is here to stay and men’s grooming industry is yet to play it’s A game in the upward moving curve. Products that appeal to the millennial male consumers are expected to trend upwards and especially those that cater to a simplistic routine. With the penetration of men’s grooming industry, there’s a lot of room for players to grow and expand in the market. And Innovative Entrepreneurs is on the right route in this regard.

 

By: Samiksha Somani