April 13, 2022

When Assam’s mega socio-cultural jamboree, RONGALI, was painting the town in prismatic hues, how could our startups have not been a part of the joyous saga!

With a conscious emphasis on Hon’ble PM’s vision ‘Vocal for Local’ and Hon’ble CM’s vision for ‘Industrial and Agricultural development with a focus on local market development,’ the 6^th edition of the annual RONGALI festival (8-10 April’22) held in Guwahati, featured an exhibition that witnessed proactive participation from startups, entrepreneurs, SHGs, artisans, weavers, artisans, FPCs, government agencies and industrial organizations.

Our incubated startups had left no stone unturned in making the most of the opportunity to display their best offerings before the who’s who of the state. Startups like Woolah Tea, Aromica Tea, NE Croft, Agro Origin Manorama Foods and Agrotech, Blue Planet Amalgamated and Dong Valley (Beyondarie) had a busy weekend managing the phenomenal footfall at their stalls during the 3-day fanfare. Among the visitors gracing the stalls were the Hon’ble Minister of Agriculture, Govt. of Assam, Shri Atul Bora, Bollywood actor Shruti Hassan, besides a number of well-known figures from the state.

Here’s a peek into the incubated startups who had participated in the exhibition.

Woolah Tea has innovated world’s first bagless tea dips named as TrueDips. The wholesome tea leaves are directly tied by a string and then compressed to the shape of a cylindrical tablet that preserves the tea leaves and also retains the exotic aroma for a longer time, doing away with the harmful effects of teabags.

Aromica Tea has carved a niche for its inexhaustible range of quirky tea blends packed with taste, aroma and a powerful nutritional punch. The startup is credited for innovating the world’s first Bhoot Jolokiya tea blend, marrying the rejuvenating taste and aroma of Assam Tea with the shocking zing of world’s hottest chillie (Ghost Chillie).

NE Croft manufactures handcrafted fusion products like tribal beads jewellery, water hyacinth bags and mats, mixed silk (and cotton) yardages, etc. They have collaborated with various artisans, entrepreneurs and producers from this domain and trained them for various livelihood generation activities like silk yarn extraction, producing natural dye, beads jewellery making, handcrafting products from water hyacinth, etc.

Manorama Foods & Agrotech deals in health food like brown rice, quinoa, etc.  It focuses on superfoods, which are absolutely natural and produced locally.

Blue Planet Amalgamated is on a mission to promote the local food culture across towns and cities. The startup puts on offer smoked varieties of chicken, duck and fish. The founder has also started selling antibiotics-free chicken and has been training women farmers in Assam to breed the same.

Agro Origin is an emerging agri-startup from Guwahati, currently focused on making pineapple candies using quintessentially organic ingredients procured locally.

Dong Valley Creations, under its brand name Beyondarie, curates exclusive Wild Teas from North East India, which are fortified with indigenous super spices and herbs from the region. 

RONGALI is organized every year in Guwahati by Trend MMS with a mission to showcase Assam as a preferred destination and promote the vibrant culture and crafts of the North-Eastern region.