March 30, 2022
For today’s on-the-go crowd, grabbing a quick can of energy drink comes handy and effective enough to keep going. Yet, for the flip side of it, most of these drinks are steeped in sugar and caffeine that can have an adverse impact on health in the long run. In view of this problem, Prodyut Mahanta decided to work on developing a refreshing drink that’s pleasant to the palette and serves as a potion for good health. Leveraging his years of experience of working in the agri, food and beverage sectors, Prodyut finally launched his startup BLACK HORN in March 2020, offering a range of refreshing, caffeine-free, chemical-free, natural energy drinks.
Black Horn’s energy drinks are packed with minerals and natural fruit pulp that make them delectable, rejuvenating and healthy at the same time. Its caffeine-free and chemical-free properties make the drinks suitable for consumption for people from all age groups.
To date, Black Horn has catered to over 5500 customers across Assam and Manipur, through retail platforms, restaurants, food vendors and distributors. The startup is also currently gearing up to serving customers in Gujarat and Delhi. It clocked a revenue of Rs. 5.3 lakhs in FY 2020-2022 and has already generated a revenue of Rs. 8.75 lakhs to date in the current financial year.