North East Farm Sales Promotion

2019

Packaging and Processing

Expansion stage

Partnership

none

The startup aims at providing the best product packaging in North East India, keeping up to the international standards and solving issues related to branding, designing, packaging, logistics and marketing for small farmers and SHGs.

Farmers in this part of the world mostly lack in the knowledge of common branding, standard recipes, packaging, logistics, and marketing that end up hampering the sale.

The startup offers on-demand processing and packaging services, common branding needs of farmers, and extends support in retailing, exports and institutional sales. It is also engaged in curating gift hampers for government and corporate.

Farmer Groups SHGs FPOs Livelihood organisations like NERCORMP and NERLP Assam Govt. NEC Food Chains Indian GI Outlet

The products are sold through retail stores (Goa Airport, 105 stores of Tribes India, 3 stores of NEHHDC). They are also earning through the sale of Gift Hampers costituting of their products (recently supplied 160 gift hampers to Assam government for supply to all senior delegates during NEC Plenary held at Khanapara). Revenue is also earnned by offering packaging solutions to government livelihood missions like SHGs, etc.

The startup retained a profit margin of 30% in 2019-20. They received packaging assignment from IFAD Nercormp, Gift Hamper assignment from IFAD Nercormp & Govt. of Assam, and sold common brand products at 26 tribes India showrooms and Goa airport. AIIDC, Government of Assam, has allotted an industrial plot (500 sqm) at Jagi Road, Assam. Bulk supply of Black rice took place for Pista House, Hyderabad for exports to New Zealand and USA outlets.

Bhanu Pratap Singh, D S Poonia