Startup Name |
Esah Tea |
Founding Year |
2017 |
Founders | Bijit Sharma, Sagar Rai Deka |
Business Category |
Food & Beverage |
Startup Stage |
Early Stage |
Support Required from The Nest |
Mentorship, Investor Connect |
Investment Required | Rs. 4, 00, 00, 000 |
Type of Entity |
Pvt. Ltd. |
Website | |
Startup’s Objective |
Ésah tea aims to be a one-stop shop for all tea and tea-related products for regular tea drinkers and connoisseurs. As an enterprise, its primary focus is on handmade organic teas, flavoured teas and traditional tea wares of the region. The teas are procured from certified organic small tea growers across the state and delivered worldwide. The startup has also developed world’s first certified organic, handmade teabags made from cotton. |
Market Need |
Fresh and certified organic tea by small tea growers are very rarely available in the market. Moreover, a packet of tea marketed and distributed traditionally takes an average of 6 -12 months to reach the consumer from the time of plucking tea leaves. This deflates the freshness and quality of the tea leaves. |
Product/Service description |
Esah Tea Ésah Tea has developed has four product lines: Handmade Tea, Herbal Tea, Flavoured Tea and Tea wares. The startup delivers fresh, organic tea straight from the garden to the customer’s doorstep within a week anywhere in the world. Their wide assortment of teas are available for order on their website. The startup uses vacuum sealed loose leaf and nitrogen flushed organic cotton teabags to retain the garden freshness of the tea without losing any aroma. |
Customers/Users | Their targeted customers are the regular tea drinkers , connoisseurs and working professionals across the globe. |
Revenue Model |
N/A |
Current Traction |
Within 6 months of its operation, Esah Tea has secured 1500 customers from across the globe. |