Startup Name


Founding Year


Business Category


Startup Stage

Early Growth Stage

Type of Entity



Startup’s Objective

The startup strives to offer a free digital platform to the local farmers, craftsmen, indigenous item manufacturers, retailers and the local entrepreneurs of the region to expand their business and reach out to the potential customers.

Market Need

The North-Eastern region of India is ethnically and culturally diverse and is also among the least explored regions in India. There is a high demand for the indigenous food and beverages, agricultural products, ethnic apparels, traditional ornaments and jewellery, wooden crafts, cane and bamboo crafts, brass and bell metal crafts, recycled products, and rare seasonal natural products of this region in the global market. As such, there is a huge need to create a system that can deliver these products to the other regions of India with lowest investment and risks.

Product/Service description

ROOTS is an automated online e-Commerce digital store that assembles a medley of North Eastern indigenous products including food items, handicrafts, apparels, artifacts, jewellery, and medicinal herbs, etc., under one platform and can be accessible to everyone from anywhere at any point of time.
The startup acts as a bridge providing exposure to the local farmers, manufacturers and craftsmen of the region and help them to reach out to the potential customers of India by marketing their products through the website, application and various social media platforms.
ROOTS also takes the responsibility of generating sales and door-to-door pickup and delivery of the products.


North-East Indians residing outside the region.
People residing in rest of India.
Potential customers across the globe.

Revenue Model

Sales is the main source for generating revenue.

Current Traction

The startup has received over 150 orders from all over India and has uccessfully delivered more than 120 orders all over India. They have integrated with more than 25 different business logistics partner and onboarded 30 different clients to the online digital platform free of cost.
The startup has also integrated with all kinds of available online digital payments.


Naren Gogoi, Debanga Sarma, Ratul Hazarika