NorthEast Guide

Startup Name

NorthEast Guide

Founding Year


Founders Bijoy Sankar Rajkumar
Business Category

Travel & Tourism

Startup Stage


Support Required from The Nest

Fund, Acceleration

Investment Required

38, 42, 000

Type of Entity



Startup’s Objective

NorthEast Guide is committed towards building the future of how people explore and experience North East India. The startup is trying to bridge the gap between travellers and local service providers across the region. While working towards providing the ease of travel, it also want to ensure that peenetration of the benefits from tourism to the local populations.

Market Need

Travelling to North East India and exploring it could be daunting. With so many different places, languages and terrains, one finds it difficult to choose where to go and how to go. Also connectivity, accessibility and accommodation are few of the major issues. Despite the wide scope of tourism industry in the region, it couldn’t be effectively tapped for providing employment to the youth of North East India, which is a major issue infesting the region.
Thirdly, the rest of India is still comparatively alien to the people, culture, language and food of North East India.

Product/Service description

NorthEast Guide offers all kinds of travel related services across North East India. From offbeat and village tours to camping activities, car and bike rentals, from homestay booking to travel and camping accessories rentals, the startup provides it all. Currently, it is providing cars, bike and travel and camping accessories rentals in Guwahati and Shillong and camping and homestay booking across more than 20 offbeat locations in North East India.

Customers/Users Adventure tourist and travellers.Cultural tourist and travellers. Eco-tourist and travellers.Leisure tourist and travellers.
Revenue Model

The startup collects 10%-15% commission for each booking from the local service providers. It also earns from travel and camping accessories rentals. NorthEast Guide’s blogs and social media pages are one of the most viewed travel portals in North East India. Revenue is also earned through ads and sponsored contents published on their website and social media pages.

Current Traction

NorthEast Guide has generated a revenue of 4,86,483/- in 9 months (August – 2018 to May 2019). It has received 2700+ travel, accomodation ad other related queries about North East India over phone and social media. The startup also has got 50+ local people on board offering various tourism related services.