The North-Eastern Chronicle (TNEC)

Startup Name

The North-Eastern Chronicle (TNEC)

Founding Year


Business Category


Startup Stage

Growth stage

Type of Entity



Startup’s Objective

The startup is committed to creating robust and data centric advertising camapigns and publishing mainstream NEWS and entertainment verticals.

Market Need

There aren’t more than 3 organized agencies specifically catering to the branded content space that clients and big brands are looking out for in this part of the country. The sector is highly unorganized and not even a handful has got down into this space, mainly because it requires a specific set of skills to engage the audience. Resources, knowledge, and know how procedures are limited.

Product/Service description

The startup offers an array of media services that include client servicing, public relations and brand management. ideation, planning, creation and dissemination of advertising campaigns across various verticals, content strategising, and media planning, etc.


Product and Service oriented brands Corporates Artists Restro and Pubs
Educational Institutions – Both Private and Government

Revenue Model

The startup earns by selling content and varied services to customers and corporates. TNEC claims to be the first organisation in the region to commence “Corporate Industrial Conclave Model United Nations” that has been the major source of revenue. Similarly “Filmgatha: the video walk”, “Startup 0.7”, “UNHEARD”, “twn|Social” are other role model events curated by TNEC that have yielded revenue for them.

Current Traction

The startup offers NEWS, entertainment and educational content to more than 15 lacs readers every week. Audience size has been growing at a rate of 10-12% per month. Their client list inludes, Tinder India RedBull, Monster, Teach For India, Harper Collins, Canon, Radisson Blu – Guwahati, Rapido, Simba, Kingfisher, IIT – Alcheringa, Pyrokenesis – Assam Engineering College, Rollick, Keventer Milk,etc.


Chiranjit Chakraborty, Rishi Ghosh