M&G Enterprise

Startup Name

M&G Enterprise

Founding Year


Founders Rahul Dutta, Debahuti Dutta
Business Category

Food & Beverage

Startup Stage

Market Entry

Support Required from The Nest

Market connect, Funding, Mentoring

Investment Required

20, 00, 00, 000

Type of Entity

Pvt. Ltd. (under processing)



Startup’s Objective

M&G enterprise passionately strives to bring Natural and Organic healthy beverages to the masses at affordable prices and in a unique, easy to use, innovative packing suitable for today’s fast moving life.

Market Need

There’s an untold need to inject excitement into the mundane tea drinking habit in terms of flavours and packaging to increase domestic consumption of tea in the country.

Product/Service description

Gamoosa in a cup is a unique concept of packing the fresh organic green tea, black tea and herbal coffee in a cup with an infusion layer. All one has to do is pour hot water to the required level and leave it for couple of minutes for infusion. That’s all, the tea is ready to be served. The infusion layer acts as a filter and seals the tea granules at the bottom of the cup.

Customers/Users B2B
Revenue Model

The startup keeps 50% margin on each transaction on products. Margin is set based on competition across the country in terms of demand and supply.

Current Traction

Since hitting the market, M&G Enterprise has sold 6-7 lakh cups of smart tea.