Manorama Food and Agrotech

2018

Agritech

Launched

Proprietorship

none

The startup’s objective is to produce high quality, great tasting and healthy superfoods as well as offer the customers innovative, uncompromising alternative food products with additional health benefits.

There’s a strong need to curb and control non-natural unhealthy foods, because most of these foods can lead to serious health issues that can paralyse the daily life of the consumers.

The startup is focusing on super foods which are absolutely natural. They have launched their first product – AmbyGOLD Brown Rice. In due course, the startup is going to launch a couple of other super foods.

B2B:
Distributors: Itanagar & Shillong
Supermarkets: Guwahati & Jorhat
Online Channels: Indiamart (PAN India)
B2C:
Direct Customers
Online Channels: Amazon (PAN India)

Customers in pipeline
BigBazar & Vishal Megamart

The business earns by selling the products through offline and online medium. For offline medium, they are targeting super markets and grocery stores.
Besides, the product will also be available in gyms and other health related establishments.
For online medium, they have registered with Amazon.in and IndiaMart.com. They are also going to sell through our own website.

As per the strategy, the startup is targeting to have INR 50 lacs turnover in phase 1.

The startup is tying up with restaurants to serve AmbyGOLD Brown Rice. A number of nutritionists and dieticians have recommended their product.
It is also planning to expand to multiple locations across North East India.

Monalisha Borthakur