Briti Lifestyle Solutions

Startup Name

Briti Lifestyle Solutions

Founding Year

2015

Business Category

Rental Services

Startup Stage

Early Growth Stage

Type of Entity

Website

www.bindassrent.com

Startup’s Objective

The startup aims to create a single window for all domestic rental needs.

Market Need

When a person relocates to another city (tier II & III cities), getting a rented property is a task as much is buying or transferring previous appliances from different locations with the risk of damage.

Product/Service description

The startup offers a digital platform for searching and getting rented house with customized data. It also provides the service of showing the house, closing the deal and arranging rental agreement, furnishing it (if needed) as per specific needs, maintenance of the house and also getting home appliances & electrical appliances on daily and monthly rental basis. The startup also offers fully furnished accommodation facilities on a multiple sharing basis.

Customers/Users

Working professionals staying in a city for a limited period of time.
Officers working in the defense sector.
Offices (mainly for AC, Fridge, Inverter etc).
Students.
Families staying in a city for medical reasons.
Event managers
Middle and upper middle class permanent residents of a city.

Revenue Model

The startup generates revenue by letting out asset (appliances) on rent. They take a security deposit which is refunded on returning the appliances. In the process, the startup generates further revenue by rotating the parked money into the business.

Current Traction

The startup has rented appliances over 1700 times, renting 250+ number of appliances per month on average. It has catered to 1500+ customers till now, with 20% conversion rate in house rental brokerage business.

Founders

Kalyan Sarma, Rumi Sarma