A session on Product Packaging conducted at The Nest by Arpit Agarwal

Assam Startup – the nest hosted a special session by Arpit Agarwal, Founder and Creative Head of NEST DESIGN INDIA on July 1, 2022! Arpit wove his years of experience to deliver an engaging session on product packaging, which proved as an eye-opener for the startups who’d attended the event.

Delving into the multi-layered nuances  of  product packaging , Arpit cited numerous examples of popular brands that have mastered the art and science of product packaging. He further touched upon the importance of storytelling, maintaining consistent brand persona and understanding target customers while finalising a product packaging.

The session was very well-received by the startups, especially given the intricacies of product packaging that were unravelled by the resource person.