Diagnostic Session conducted for COHORT 4.0

A 2-day diagnostic session was carried out for the newly onboarded startups under COHORT 4.0 on the 2^nd and 3^rd of November 2022. Mentors from IIM Calcutta Innovation Park gave a patient hearing to the startups to get a deeper understanding of their ventures and identify their strengths and challenges. The procedure is crucial in identifying the areas wherein the startups need special handholding and support, based on which they will be assigned dedicated mentors to help them navigate the challenges effectively.

The CEO of IIM Calcutta Innovation Park, Dr. Subhrangshu Sanyal, also conducted a knowledge session on the Basics of Marketing, which provided detailed insights into the concept of marketing and its various nuances.