COHORT 3.0 Startups attend a bootcamp on Go To Market Strategy

A bootcamp on “Go To Market Strategy” was organised at The Nest yesterday for the startups from the third Cohort (Advance). Kaustav Majumdar, Mentor from IIM Calcutta Innovation Park, took command of the day-long session, educating the startups about the steps to build an effective Go To Market Strategy. He elucidated the crucial concepts essential for strategizing an action plan for taking a product to the market. The incubated startups were also introduced to the concept of Porter’s Five Forces that serves as a key tool for analysing a company’s competitive environment.

The second half of the day saw the startups participate in a hands-on workshop wherein they brainstormed in groups to design marketing plans based on their understanding of the concepts explained by the mentor earlier in the day. The session culminated with the startups presenting their marketing plans before the mentor and the co-incubatees.