Bootcamp on “GTM Strategy & Brand Building” for COHORT 4.0 (Advance)

Startups under COHORT 4.0 (Advance) were in for some Aha moments during the 2-day bootcamp on “Go-to-Market Strategy and Brand Building” at Assam Startup – the nest on July 11 & 12, 2023. Renowned entrepreneur, mentor and growth evangelist, Mr. Ranju K Mohan (Founder, Ikigrow), took command of the first-day proceedings and shared invaluable insights into developing a winning go-to-market strategy. Adopting a storytelling approach, the speaker threw light on the step-by-step plan for introducing a product to the market, creating brand awareness and driving demand.

The second day witnessed Dr. Parveez Ubed (Founder, ERC Eye Care) fascinate the incubated startups with his spirited account of building a sustainable eye-care brand from ground zero to a stage where it has become the second name for trust especially for the marginalised rural populations in east and northeast India.