Tholua Pratisthan Pvt. Ltd.

Startup Name

Tholua Pratisthan Pvt. Ltd.

Founding Year


Founders Kironmoyee Gohain Dutta, Trishnashree Dutta, Priyanka Gogoi Dutta
Business Category


Startup Stage


Support Required from The Nest

MASI Grant, Fund Connect

Investment Required

70, 00, 000

Type of Entity

Pvt. Ltd.


Startup’s Objective

Tholua Pratisthan endeavours to create a global market for the indigenous natural and nutritional food products of Assam and other states of Northeast India.

Market Need

Research shows that processed sugar can lead to life-threatening conditions. Dangerous medical conditions like heart diseases, diabetes, and cancer are taking an epidemic form and unhealthy food habits are to be majorly blamed for this. In today’s fast-paced life where most of the working people, especially in the urban landscapes, prefer to grab food on the go, following a healthy diet looks daunting.

Product/Service description

The startup offers MADHU STEVIA, a range of natural sweeteners extracted from the stevia leaves through a natural process supplemented with the goodness of inulin prebiotics and various other natural sources of vitamins for customized needs. The stevia products are calorie-free, tooth-friendly and is particularly beeficial for people suffering from diabetes and obesity. It’s line of KAMENG STREET products offers healthy and tasty snacking options prepared from herbal ingredients typical to the East Asia regions and pleasantly blended with ethnic and exotic spices to make snacking a palatable and guilt-free experience.

Customers/Users Generation X and Millenials
Revenue Model

The products are retailed on a per kilogram basis with a set revenue margin for each stakeholder in the value chain.

Current Traction

Madhu Stevia has been sold at the regional level across the districts of Assam, reaching approximately 3000 consumers till date through online selling. The products are also currently being sold at a few modern stores and fitness studios in the state.