M&G Enterprise

2016

Food & Beverage

Market Entry

Market connect, Funding, Mentoring

20, 00, 00, 000

Pvt. Ltd. (under processing)

N/A

M&G enterprise passionately strives to bring Natural and Organic healthy beverages to the masses at affordable prices and in a unique, easy to use, innovative packing suitable for today’s fast moving life.

There’s an untold need to inject excitement into the mundane tea drinking habit in terms of flavours and packaging to increase domestic consumption of tea in the country.

Gamoosa in a cup is a unique concept of packing the fresh organic green tea, black tea and herbal coffee in a cup with an infusion layer. All one has to do is pour hot water to the required level and leave it for couple of minutes for infusion. That’s all, the tea is ready to be served. The infusion layer acts as a filter and seals the tea granules at the bottom of the cup.

The startup keeps 50% margin on each transaction on products. Margin is set based on competition across the country in terms of demand and supply.

Since hitting the market, M&G Enterprise has sold 6-7 lakh cups of smart tea.