{"id":4386,"date":"2022-04-13T11:46:26","date_gmt":"2022-04-13T11:46:26","guid":{"rendered":"https:\/\/startup.assam.gov.in\/?p=4386"},"modified":"2023-04-18T13:34:52","modified_gmt":"2023-04-18T13:34:52","slug":"incubated-startups-garner-limelight-rongali-festival-guwahati","status":"publish","type":"post","link":"http:\/\/startup.assam.gov.in\/?p=4386","title":{"rendered":"Incubated Startups garner limelight at RONGALI Festival in Guwahati"},"content":{"rendered":"<p>When Assam\u2019s mega socio-cultural jamboree, RONGALI, was painting the town in prismatic hues, how could our startups have not been a part of the joyous saga!<\/p>\n<p>With a conscious emphasis on Hon\u2019ble PM\u2019s vision \u2018Vocal for Local\u2019 and Hon\u2019ble CM\u2019s vision for &#8216;Industrial and Agricultural development with a focus on local market development,\u2019 the 6<sup>th<\/sup> edition of the annual RONGALI festival (8-10 April\u201922) held in Guwahati, featured an exhibition that witnessed proactive participation from startups, entrepreneurs, SHGs, artisans, weavers, artisans, FPCs, government agencies and industrial organizations.<\/p>\n<p>Our incubated startups had left no stone unturned in making the most of the opportunity to display their best offerings before the who\u2019s who of the state. Startups like Woolah Tea, Aromica Tea, NE Croft, Agro Origin Manorama Foods and Agrotech, Blue Planet Amalgamated and Dong Valley (Beyondarie) had a busy weekend managing the phenomenal footfall at their stalls during the 3-day fanfare. Among the visitors gracing the stalls were the Hon&#8217;ble Minister of Agriculture, Govt. of Assam, Shri Atul Bora, Bollywood actor Shruti Hassan, besides a number of well-known figures from the state.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s a peek into the incubated startups who had participated in the exhibition.<\/p>\n<p><strong>Woolah Tea<\/strong> has innovated world\u2019s first bagless tea dips named as TrueDips. The wholesome tea leaves are directly tied by a string and then compressed to the shape of a cylindrical tablet that preserves the tea leaves and also retains the exotic aroma for a longer time, doing away with the harmful effects of teabags.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4387\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Woolah-Tea-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Woolah-Tea-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Woolah-Tea-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Woolah-Tea-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Aromica Tea<\/strong> has carved a niche for its inexhaustible range of quirky tea blends packed with taste, aroma and a powerful nutritional punch. The startup is credited for innovating the world\u2019s first Bhoot Jolokiya tea blend, marrying the rejuvenating taste and aroma of Assam Tea with the shocking zing of world\u2019s hottest chillie (Ghost Chillie).<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4388\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Aromica-Tea-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Aromica-Tea-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Aromica-Tea-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Aromica-Tea-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>NE Croft<\/strong> manufactures handcrafted fusion products like tribal beads jewellery, water hyacinth bags and mats, mixed silk (and cotton) yardages, etc. They have collaborated with various artisans, entrepreneurs and producers from this domain and trained them for various livelihood generation activities like silk yarn extraction, producing natural dye, beads jewellery making, handcrafting products from water hyacinth, etc.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4389\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/NE-Croft-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/NE-Croft-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/NE-Croft-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/NE-Croft-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Manorama Foods &amp; Agrotech<\/strong> deals in health food like brown rice, quinoa, etc.&nbsp; It focuses on superfoods, which are absolutely natural and produced locally.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4390\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Manorama-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Manorama-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Manorama-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Manorama-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Blue Planet Amalgamated<\/strong> is on a mission to promote the local food culture across towns and cities. The startup puts on offer smoked varieties of chicken, duck and fish. The founder has also started selling antibiotics-free chicken and has been training women farmers in Assam to breed the same.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4391\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Blue-Planet-Amalgamated-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Blue-Planet-Amalgamated-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Blue-Planet-Amalgamated-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Blue-Planet-Amalgamated-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Agro Origin<\/strong> is an emerging agri-startup from Guwahati, currently focused on making pineapple candies using quintessentially organic ingredients procured locally.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4392\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Agro-Origin-1.jpg\" alt=\"\" width=\"664\" height=\"611\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Agro-Origin-1.jpg 664w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Agro-Origin-1-300x276.jpg 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/p>\n<p><strong>Dong Valley Creations<\/strong>, under its brand name Beyondarie, curates exclusive Wild Teas from North East India, which are fortified with indigenous super spices and herbs from the region.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4393\" src=\"https:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Dong-Valley-C-1024x731.jpg\" alt=\"\" width=\"640\" height=\"457\" srcset=\"http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Dong-Valley-C-1024x731.jpg 1024w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Dong-Valley-C-300x214.jpg 300w, http:\/\/startup.assam.gov.in\/wp-content\/uploads\/2022\/04\/Dong-Valley-C-768x549.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>RONGALI is organized every year in Guwahati by Trend MMS with a mission to showcase Assam as a preferred destination and promote the vibrant culture and crafts of the North-Eastern region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Assam\u2019s mega socio-cultural jamboree, RONGALI, was painting the town in prismatic hues, how could our startups have not been a part of the joyous saga! With a conscious emphasis on Hon\u2019ble PM\u2019s vision \u2018Vocal for Local\u2019 and Hon\u2019ble CM\u2019s vision for &#8216;Industrial and Agricultural development with a focus on local market development,\u2019 the 6th&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4386"}],"collection":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4386"}],"version-history":[{"count":2,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4386\/revisions"}],"predecessor-version":[{"id":4396,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4386\/revisions\/4396"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/media\/4394"}],"wp:attachment":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4386"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}