{"id":4378,"date":"2022-03-30T12:06:59","date_gmt":"2022-03-30T12:06:59","guid":{"rendered":"https:\/\/startup.assam.gov.in\/?p=4378"},"modified":"2022-03-30T12:07:44","modified_gmt":"2022-03-30T12:07:44","slug":"kraftinn","status":"publish","type":"post","link":"http:\/\/startup.assam.gov.in\/?p=4378","title":{"rendered":"KRAFTINN"},"content":{"rendered":"
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While doing research, Jorhat-based sibling duo, Parikshit and Pramathesh Borkotoky found that 40% of non-biodegradable waste comes from consumer goods. With the sustainable alternatives burning holes in the wallets, most of the consumers are left with no option but to fall back upon the non-biodegradable products, despite their willingness to go green. This motivated the entrepreneurs to work out a sustainable solution that\u2019s aesthetically pleasing enough to gain popularity among the consumers, and affordable enough for them to stick to their consumption aspirations.<\/div>\n
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KraftInn was launched in 2015 with an idea to marry the environment-friendly handicrafts of Assam with the contemporary lifestyle demands. The startup\u2019s mission is to provide a range of products made with sustainable materials to millions of people across the world and accelerate the phasing out of non-disposable products, by creating a standardised profit-driven system for manufacturing sustainable products, thereby utilising the existing skillsets of local artisans and making the product affordable in all aspects.<\/div>\n
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Their products include an eclectic range of lamps, bags, baskets, bookshelves and other home d\u00e9cor artefacts made from locally available sustainable materials like bamboo and water hyacinth, and are sold through their website and leading online marketplaces, as well as through various physical stores across India.<\/div>\n
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To date, KraftInn has served over 20,000 customers across 3000 PIN Codes in India and have also exported to 2 countries, clocking 30% YoY Revenue Growth. Recently, the startup has also raised a seed equity funding from NEDFi Venture Capital Limited (NVCL) that is expected to consolidate their efforts to launch new products and extend their reach to new markets.<\/div>\n<\/div>\n

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While doing research, Jorhat-based sibling duo, Parikshit and Pramathesh Borkotoky found that 40% of non-biodegradable waste comes from consumer goods. With the sustainable alternatives burning holes in the wallets, most of the consumers are left with no option but to fall back upon the non-biodegradable products, despite their willingness to go green. This motivated the…<\/p>\n","protected":false},"author":1,"featured_media":4379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[112],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4378"}],"collection":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4378"}],"version-history":[{"count":1,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4378\/revisions"}],"predecessor-version":[{"id":4380,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/posts\/4378\/revisions\/4380"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=\/wp\/v2\/media\/4379"}],"wp:attachment":[{"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4378"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/startup.assam.gov.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}