July 21, 2020
While COVID-19 was crashing down the traditional ways of marketing one by one, Digital Marketing said “Checkmate.” COVID-19 has brought about drastic transformations not only in one’s personal life but also on the professional front. From scurrying out of bed in the morning to reach office on time after duping the traffic to taking a... Read More
July 09, 2020
Innovation can take place anywhere – in a lab, a hostel room, or even in the kitchen. While the popular buzz for innovation revolves around technological breakthroughs, one cannot dismiss its existence even in things as basic as food. If the general definition of innovation includes a new product or a new method of utilizing... Read More
July 07, 2020
  Swearing by the stories of successful entrepreneurs is a good practice. But digging into the cases of startup failure is equally smart. If a success story tells what to do, a startup failure teaches what not to do. Here are 5 such stories of startup failure to learn from in order to unlearn the... Read More
July 02, 2020
Women in North East India have been known for their courage and industriousness. It is their impeccable grit and knack for business that has pushed Ima Keithal in Manipur as the largest all women’s market in the map of Asia. So, when we chanced upon the story of Akitoli Suu coming back home in Dimapur,... Read More
June 25, 2020
If COVID-19 has severely disrupted businesses, it has also accelerated technological innovations to cope with the lockdown norms. Health-tech startup from the Silchar town in Assam, QWKPRO Consultancy has leveraged the opportunity to up the game on digitising healthcare services, integrated on a single platform. Biswajit Paul gave up a lucrative job to design a... Read More
May 21, 2020
Ask about life from a mountaineer and he will give you every reason, with examples, to treasure it and live it to the fullest against every great hurdle. And when the mountaineer is one who has lived through asthmatic history, you know that no weakness can be big enough in front of a passion that... Read More
May 14, 2020
  Many of us have utilized the lockdown to revive lost hobbies and hone skills. But, only a few must have thought of leveraging the situation to turn skills into business ventures. Tusharika Gogoi, a resident of Demow in the Sivasagar district of Assam, was hit by an idea when her friends complimented the culinary... Read More
May 11, 2020
COVID-19 has wreaked a nightmare in the startup world. It has been a one-off situation for startups where supply chain has been disrupted while the demand has remained comparatively unaffected barring a few sectors. While experts have been vouching for business pivoting to sail through the crisis, there are a number of unique challenges that... Read More
May 11, 2020
While the startup world goes through testing times due to the COVID-19 outbreak, they haven’t compromised on their spirit to innovate solutions and make a difference. One such startup from a remote area of Assam has chosen to detangle a problem that especially makes more sense at this hour of crisis. Aranyak Valley, a startup... Read More
May 11, 2020
From roadside barbers to beer shampoos, men’s grooming industry is the talk of the town. For decades, men’s grooming was confined to using an aftershave lotion and hair gel, but now there has been a paradigm shift to using face washes and even hair masks, extensively designed for men. Today, twinkle-toed men’s grooming startup’s can... Read More